The initial design was intended to reference the image of the Amazon River, connecting various points throughout the world. Initially, the design for the Amazon company logo was very simple, a capital “A” or upside-down triangle with a river-shaped white mark running through the middle. The old Amazon logo first created for the brand was designed by a man called Turner Duckworth. So, where did the Amazon logo begin, and who designed the Amazon logo? Amazon logo history: The original Amazon logo The initial purpose of Amazon is why the some of the first iterations of the logo for Amazon included slogans like “The world’s biggest bookstore”. Today, it remains the number one choice for customers in search of quick delivery and access to a versatile selection of products. Eventually, Amazon turned into one of the world’s first true online marketplaces. The company quickly evolved, starting to sell a host of new products, from electronics and clothing to groceries and software.

The history of Amazon goes back to 1994, when Jeff Bezos came up with the idea to sell books online from his garage. Let’s take a quick look at the history of Amazon, and its logo… How long has Amazon been around?īefore we answer the question, “what does the Amazon logo stand for?” let’s take a quick look at the company behind the symbol. Unlike many other brands, this symbol hasn’t changed much over the last few years.īut the Amazon logo hasn’t always been the emblem most customers know today. The Amazon logo is an excellent example of how brands can use simple shapes and designs to connect with customers on an emotional level.

While there are many things making Amazon special, one of the most memorable of all is the company’s logo. From humble beginnings as a digital bookstore in 1994, to one of the world’s top 5 digital brands, Amazon has come a long way. It’s hard to find anyone who isn’t familiar with Amazon these days.

How much do you know about Amazon logo? Today, we’re going to answer the question “what does the Amazon logo stand for?” and bring you the intriguing story of this famous brand logo.

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